Posted on Monday, June 15, 2009 by
Amber Mayer
ViaVacanza announces the unveiling of their new brand, TravelStorm. A rebirth of vision, energy and focus – TravelStorm plans to empower the Vacation Rental Industry with Rezolution, a state of the art booking engine and content management system. Focusing on simple user-interface, Rezolution provides powerful tools that integrate with all of the Instant Software products including First Resort, Entech, Property Plus and V12 in order to make managing a website seamless. Integration is in the development plan for other leading industry software solutions.
The most recent addition to the growing Rezolution portfolio is the Orlando Vacation Rentals company, Imagine Vacation Homes. Owned and operated by Randy Thomason, Imagine Vacations continues to increase their market share and has an average occupancy rate of 75% annually. Other destinations include the Florida Gulf Coast with clients such as Pensacola Rental agency, Barrons Realty; Seagrove Beach Vacation Rentals by BeachSeekers, Destin Vacation Rentals managed by Sandcastle Escapes and the Seascape Destin Resort. Seascape Resort has experienced an increase of 65% in online bookings during 2009 and overall web traffic increase without utilizing pay per click of almost 45%. Newman-Dailey Resort Properties is the charter user of Rezolution and has a hallmark Florida Vacation Rental website with some of the most advanced functionality of any other company in the industry.
The free Vacation Rental listing site, VRDirectory.net is also owned and operated by TravelStorm as an extension of their commitment to growing the industry’s presence in travel and giving all companies regardless of size or resources a chance to experience a powerful interface. BidMyRental.com is a Vacation Rental Bidding site based on annual listing price that allows managers and consumers to interact in a bidding interface while traversing the discount boundaries experienced by professional management companies.
TravelStorm’s owners are Joe Scurto and Amber Leto, both seasoned Vacation Rental veterans with extensive portfolios of web development, innovative marketing plans, Search Engine Optimization services and Vacation Rental Consulting. Amber Leto is a popular Vacation Rental Marketing Consultant with clients in the Outer Banks, Disney, Palm Coast and Gulf Coast regions and serves on the Florida Vacation Rental Managers Board of Directors and the National VRMA Website Committee. TravelStorm will be making several appearances at the National VRMA convention in Washington, DC (October 24-28, 2009) including sessions on Google Analytics and their role in the daily decisions of Vacation Rental managers, Utilizing Online Travel Agents for increasing occupancy rates and the panel on Social Marketing.